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Why you must nail empathy and stickiness
One of the quotes I have posted on my wall next to my desk is “Smart growth beats fast growth.” Not sure where I first heard that, but today I read a blog post from Ben Yoskovitz on his Instigator Blog...
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Everyone has plenty of ideas – now go build a skill
I hate to break the news to you, but you’re not the only person who wakes up with great business ideas everyday. You are not the only person who goes for a run, jog, or walk and has an epiphany during...
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Pivot Abuse: Don’t use the ‘PIVOT’ as an excuse
It has become extremely sexy (and annoying) for entrepreneurs to throw out the buzzwords from the Lean Startup movement when talking to other entrepreneurs and investors about their venture. For one,...
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The secret is to find your Niche
I am sure everyone has heard that they have to find their niche before. It’s no secret why I named my startup Nichevertising. If you find your niche, then do a great job marketing to your niche, you...
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The ‘Big Hairy Audacious Goal’ + The ‘Unique Selling Proposition’ = Winning
These days, its cute to announce that you are launching a startup. It’s almost like a 12 year old girl and her little brother starting a lemonade stand to guilt trip their neighbors into giving them...
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Blocking and Tackling: The only football metaphor that matters
You may or may not be familiar with American football. For me, it is as much as part of my life as entrepreneurship, so let’s start with the basics. Blocking and Tackling Any championship football...
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Entrepreneurs must learn when/how to transition from Product to Sales
Most entrepreneurs fall on 1 of 2 sides of the fence. They either fall on the: 1) product/engineering side OR 2) sales/marketing side This post is mainly for those that come from the...
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Product Pricing: How much should you charge?
Figuring out how much to charge for a new product or service is absolutely one of the hardest things to figure out. Charge too much and you may miss the market. Charge too little and you might leave...
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The only two good times to raise money for a startup
Raising money for a startup is something I really want to help demystify for first time entrepreneurs who have no idea where to get started. I shared a few of the ingredients to the secret sauce of...
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Raising money requires you to “connect the dots” for investors
You would be foolish to believe that the first time you meet an investor that they will fall in love with you, your team, and your idea. This just doesn’t happen, unless of course you’re some type of...
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